Can Royal Caribbean Save Adventure Travel?
January 11th, 2012After watching a whole bunch of cruise commercials and being enticed by all the images of active people, I found myself scanning the Royal Caribbean website to check out what type of adventures that cruise line offers. On the Caribbean cruise I viewed Royal Caribbean listed the following highlights;
- Hike Jamaica’s Dunn’s River Falls or mountain bike in Costa Rica’s rain forest
- Snorkel with stingrays or go horseback riding on the beach
- Dive 800 feet below sea level in a research submarine
- Discover the inhabitants of a coral reef on a glass-bottomed boat
- Visit Labadee®, one of Royal Caribbean’s exclusive and private destinations
- Commune with ancient civilizations by climbing mysterious Mayan pyramids
Outside of the rather strange offer to bend the time space continuum to allow their guests to commune with ancient civilizations, many of the highlights are similar to the highlights that might be featured on an adventure travel itinerary. Which raises the question, is the adventuring of cruises good or bad for the Adventure Travel Industry?
I can see arguments for both sides of this question. I believe that anything gets people outside being active is good for the person . I hope that if people have a positive experience cycling, hiking, climbing, kayaking it will inspire them to do it again and maybe incorporate more active elements into their next vacation or even make adventure the centerpiece of their next vacation. Heck, 13 million people took cruises in 2010, we get all of them on a bicycle for even half a day and we have the beginning of a movement.
After staring at the computer screen for 20 minutes, not counting the obligatory check of FB, I realized that was all I had on the the subject and that my mind, freshly back from communing with ancient civilizations to get their take on the issue, (the were not much help as all they wanted to do was play Angry Birds on my iphone), I had a lot to say about why big cruise lines are bad for the Adventure Travel industry.
It has absolutely nothing to do with competition. I don’t stay awake at night because worrying about the Love Boat crushing my business like ice at the frozen Daiquiri bar. 26 million people can take cruises and it will not affect my business.
The biggest threat the major cruise lines make to the adventure travel industry is success. The better their Costa Rica and Belize itineraries sell the larger the threat becomes. Spend an afternoon in Bar Harbor, Maine when there are 3 cruise ships in town and cruisers outnumber locals 3 to 1 and you quickly see how cruise ships totally dominate the landscape. Once cruise lines start dropping 2500 passengers a day in rain forrests and at coral reefs their footprint will be forever altered. The more their guests enjoy adventure and activity the more areas the cruise lines are going to push into that business.
Of course the cruise industry will argue that they are having a positive impact in the millions of dollars for every port they visit and that they creating prosperity. Once businesses get hooked on the crack that is the easy money that is selling t-shirts to cruise passengers all the sustainable methadone in the world will not save them.
Cruise lines,and by cruise lines I mean the big boys Carnival, Royal Caribbean et al, not the smaller responsible adventure based companies,have no soul.If Hunter Thompson were alive he would probably being getting ready to write fear and loathing on the Enchantment of the Seas. It is the soul and the passion of the participants and the tour operators that make for the best adventure trips. Can Royal Caribbean save adventure travel, no but they certainly can destroy an area’s ability to be a draw to true adventure travelers.






